Yet again, Bajaj Auto has managed to succeed in a segment that was hitherto one that simply was neither here nor there. Bajaj Auto has managed to sell no less than 1,00,000 Pulsar 135 DTS-i motorcycles in under six months of it’s launch and in doing so, has done what Hero Honda also couldn’t with the 135cc Hero Honda Ambition.
While we still criticize Bajaj for the lack of clarity and differentiation in product branding that leads to cannibalization of it’s own motorcycle models’ sales, we can’t help but acknowledge this feat of 1,00,000 Pulsar 135 DTS-i motorcycles in under six months. For once, we simply have to give it to Bajaj. Kudos to them.
